47 min

Amanda Natividad, VP of Marketing at SparkToro, on Her Recipe for a Nonlinear Career Nonlinear

    • Careers

Amanda Natividad, now the VP of Marketing at SparkToro, has always been a content creator of some kind, whether that meant writing short stories in kindergarten or setting out to be a journalist. After graduating from UCLA, Amanda’s career took an unexpected pivot in her mid-20s: she chose to attend culinary school—which then led her to become a test-kitchen cook and, ultimately, a content marketer. In this episode, Amanda opens up about feeling like college wasn’t for her at first; the quarter-life crisis that so many people struggle with; how to find work that’s energizing; how she leveraged her transferable skills to job search through cold outreach to companies; and how rejection really can be redirection.

Amanda Natividad, now the VP of Marketing at SparkToro, has always been a content creator of some kind, whether that meant writing short stories in kindergarten or setting out to be a journalist. After graduating from UCLA, Amanda’s career took an unexpected pivot in her mid-20s: she chose to attend culinary school—which then led her to become a test-kitchen cook and, ultimately, a content marketer. In this episode, Amanda opens up about feeling like college wasn’t for her at first; the quarter-life crisis that so many people struggle with; how to find work that’s energizing; how she leveraged her transferable skills to job search through cold outreach to companies; and how rejection really can be redirection.

47 min